The Visitor Studies Group: Championing excellent visitor experiences
The latest news and upcoming events from The Visitor Studies Group (VSG)
To find out more or make a booking please see the events posted below.
The Visitor Studies Group is managed by a committee whose role is to: set the strategic direction for the Group oversee the annual programme of activities represent the Group professionally at conferences and workshops encourage partnership working with like-minded organisations within the UK and from overseas meet four times a year to ensure the needs… More
Join us for a Visitor Studies Group conference with a twist! For 2021 we have created an online event series taking place throughout May bringing together practitioners from the cultural sector and beyond to discuss a variety of themes. We want to explore, discuss, and discover different techniques that we have used in the past… More
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www.mhminsight.co.uk Services: Audience and market appraisal Marketing and engagement strategies Psychographic segmentation Digital audience insight Staff and volunteer surveys Database tagging Membership, retail, donor development Visitor journeys and interpretation Exhibition evaluation Brand analysis and development Speciality: Morris Hargreaves McIntyre (MHM) is an audience strategy and insight consultancy working with cultural and heritage organisations to connect… More
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As part of the VSG 2018 Conference, ‘Big Data, Big Opportunities’, delegates were invited to contribute ideas to a ‘Big Data Toolkit’. We have compiled notes collected from the conference into the toolkit, which we are sharing with VSG members. This includes examples of ‘big’ and ‘bigger’ data used in the sector, examples of ‘big… More
Presentations from our conference held March 8th & 9th, 2018, Natural History Museum, London.… More
We are delighted to have two fantastic keynote speakers joining us at our annual conference in March 2018. Angie Judge, Chief Executive of Dexibit , market leaders in musedata will discuss the opportunities big data offers for the cultural sector. Presenting provocations and insights from an international perspective, we will hear what that sector can gain from using… More
Tickets for our annual conference will go on sale on Monday 27th November. The theme of this year’s conference is ‘ Big data, big opportunities? ’. It will be held in the Natural History Museum on March 8th and 9th, 2018. We are excited to have speakers from the cultural sector and beyond, who will share their experiences of working with big… More
We have opened applications to two bursaries that we will be offering in 2018. The Alison James Professional Development Bursary is open to students and early career professionals. It provides funds of up to £500 to cover travel, conference registration fees or other related expenses that will further careers or research within visitor studies. The deadline for applications is Thursday… More
Training events in Scotland in October ***Please note that due to low uptake we have been unable to proceed with the workshop scheduled for 16th October*** The Visitor Studies Group has partnered with GEM to offer two training events in Scotland, ‘The Visitor Studies Survival Kit’. Presenting an overview of qualitative and quantitative research techniques… More
VSG Member and recent member consultation As a membership group which advocates for audience research, the VSG Committee thought it was time for us to conduct some research of our own to find out what our members and recent members think. In this short survey we invite you to tell us honestly where we… More
*** UPDATE – this call has now closed. Thank you to all who expressed interest. We are looking forward to having new representative on board very soon. *** We are looking to recruit one Member and two Helpers to our committee . Are you passionate about visitor studies and audience research? Would you like to help… More
The Visitor Studies Group 2016/17 financial statement can be read here .
This year, the Visitor Studies Group were happy to be able to offer a bursary to assist one person to attend our conference. Louise Treble of Glasgow Museums was the deserving recipient and through the bursary was able to attend the full two day conference. Louise has kindly summarised her experience of the conference: As the… More
Presentations from our 2017 conference held in London.… More
For those of you who were not able to attend our 2017 conference, ”Measuring up”: ways of capturing social value and more intangible outcomes’, held in March, check out our handy Storify: https://storify.com/visitorstudies/visitor-studies-group-conference-2017 Thanks to all who tweeted and joined in the conversation over a thought-provoking two days!
We are very excited to announce our keynote speakers for our 2017 conference. Janice Lane , Director of Learning, Exhibitions and Digital Media at National Museum Wales and Anoushka Kenley of the National Philanthropy Capital will both share their experience of, and expertise in, tacking the issues inherent in measuring social impact. We are looking forward to hearing their cross-sectoral perspectives.
**Booking for this event is now closed – please keep an eye out for more masterclasses in the future** The Visitor Studies Group is running a special masterclass with Lisa Baxter (founder of The Experience Business) July 7th, 10.00 – 16.30 at the National Railway Museum (York). Perfect for those with experience in visitor research… More
Please note that the deadline for expressing interest is Friday 17th June. We are looking to recruit one new Member and one new Helper to our committee . Are you who is passionate about visitor studies and audience research? Would you like to help us champion visitor studies as a force for evidence-based decision-making to… More
Visitor Studies: It’s what you do with it! London March 2016 conference presentations… More
Access All Areas? Manchester, November 2015… More
Visitor research and evaluation at all stages of the ‘product life cycle’ whether this be a museum/visitor attraction, an exhibition or a new service or product.… More
2015 Conference of the Visitor Studies Group, March 2015… More
Services: Marketing and audience development: strategy / implementation, Evaluation, Visitor research, Website analysis, Copywriting, copy editing, proof-reading, Training/ mentoring, Advice surgeries.… More
