The Visitor Studies Group: Championing excellent visitor experiences

Big data toolkit

As part of the VSG 2018 Conference, ‘Big Data, Big Opportunities’, delegates were invited to contribute ideas to a ‘Big Data Toolkit’.  We have compiled notes collected from the conference into the toolkit, which we are sharing with VSG members.  This includes examples of ‘big’ and ‘bigger’ data used in the sector, examples of ‘big data’ in action from the conference and opportunities and challenges.  We hope you find it useful!

Big Data Toolkit

* Please note that this document is password protected and can only be accessed by attendees of the 2018 Visitor Studies conference.

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