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The Visitor Studies Group: Championing excellent visitor experiences

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The latest news from The Visitor Studies Group (VSG).

Call for proposals 2025

We’re delighted to share our Call for Proposals for VSG Conference 2025.  The theme is: Valuing Audiences: Measuring, Responding to, and Understanding Audience Values and Experiences. Continuing conversations started at the 2024 conference, we want to explore the topic of value. This influences how visitors choose to spend their time, development opportunities or disposable income, andMore

2024 Conference Programme announced!

We’re thrilled to share the full programme for this year’s conference The cost of culture: measuring barriers affecting the visitor experience. This year’s conference is on 10 May with a pre-conference meet up to the London Transport Museum on the afternoon of 9 May. Each evening will also include an optional social to continue the conversationsMore

Save the date! Events 2024

We have a suite of events, socials and networking opportunities this year, free for all VSG members. Most events will be open to non-members as well for a fee, check booking links for details. Tea with VSG dates – Zoom 21st February, 1-2pm – Topic: the use of incentives. Book here 17th April, 1-2pm – TopicMore

Call for proposals! VSG Conference 2024

** Please note the deadline for submission has been extended to EOD 25th January** We are seeking proposals for our 2024 conference on Friday May 10 at ISH Venues in London. The topic is The cost of culture: measuring barriers affecting the visitor experience Britain is in the middle of a cost of living crisisMore

Call for Stories – VSG Newsletter

Do you have an exciting story or news to share with VSG members? We are now sending out VSG Newsletters to members every quarter, and we would like to hear from you. If you have an interesting story or trending news about visitor studies, please get in touch

What is in store for VSG 2023-2024?

This September marked the start of a new term – get to know the Committee here . Our wonderful outgoing Chair from 2020-2023 Jen DeWitt led us through a year of listening at the end of her term and as promised, we have been reflecting on VSG’s next steps. We are very excited to share theMore

Conference Bursary

In line with our efforts to be a more inclusive community, each year the Visitor Studies Group offers at least one bursary to support attendance at our annual conference. For our next conference (2023) we will be offering two bursaries. Each covers one full (two-day) ticket for the conference plus £100 towards travel and priorityMore

Virtual Event – Like herding cats: Coordinating evaluation across multiple areas

Virtual Event – Like herding cats: Coordinating evaluation across multiple areas

Wednesday 9th November, 4-5pm Join us for tea as we discuss the challenge of evaluating programmes or projects which involve multiple partners, sites and activities. Such projects can be fraught with difficulty and contention as well as opportunity to support wide-scale change. Kate Measures and Jen DeWitt will begin the session drawing on our experiencesMore

Big data toolkit

As part of the VSG 2018 Conference, ‘Big Data, Big Opportunities’, delegates were invited to contribute ideas to a ‘Big Data Toolkit’.  We have compiled notes collected from the conference into the toolkit, which we are sharing with VSG members.  This includes examples of ‘big’ and ‘bigger’ data used in the sector, examples of ‘bigMore