The Visitor Studies Group: Championing excellent visitor experiences
The Visitor Studies Group: Championing excellent visitor experiences
All active VSG members will have received an email on 26 April with voting instructions and link to the ballot. Voting will close at 11am on the morning of the conference on 10 May 2024. Results will be announced in the AGM held in person at the conference and in a written update to all members in the week following.
This year, members will be asked to vote on five elected positions and approve three proposed amendments to our Constitution (2016), designed to assure the resilience of the VSG. These amendments are proposed by the outgoing Chair and were developed following a governance review and trial of a new committee structure.
Each of the candidates are running uncontested.
Chair
Tiggy Allen (she/her), Impact & Evaluation Manager at the London Transport Museum. Tiggy is the Committee’s current Communications Lead and has detailed what she uniquely brings to the role below:
I am passionate about volunteering enhancing people’s work and lives, and I think this ethical approach would contribute to the Chair role, as it involves supporting and managing the work of others as well as individually. I am comfortable making strategic decisions and enjoy setting up processes and practices which operationalise and automate work, saving time and energy where possible. I also like networking and working collaboratively – this will help with the committee, where ownership is often shared and negotiated based on workloads and personal circumstances, and which requires active networking and seeking partnerships for the group.
Tiggy’s nomination has been seconded by our Chair, Beth Bryan.
Deputy Chair & Treasurer
Hudson Ray (they/them), Audience Researcher (Sound and Vision), National Science and Media Museum. Hudson has been a Networking & Events Helper since Autumn 2023. They have experience chairing large groups online and a proactive and positive approach and detail what they uniquely bring to the role below:
-A proactive approach to conquering the North-South divide in heritage sites and engaging early career audience-focused professionals in VSG activity
-Experience chairing and connecting members within large university societies during the pandemic: conducting meetings, leading on agendas, supporting the social, treasurer, and comms committee roles during the switch to online-only activity
-Focus and lived experience of making culture/heritage sites accessible for everyone. I’m a longstanding member of Open for All committees at SMG sites and a regular volunteer with Northern LGBTQ+ museum events/networks
Hudson’s nomination has been seconded by our Deputy Chair & Treasurer, Ellen Stuart.
Networking & Events Lead
Ellen Stuart (she/her), Public Engagement and Participation Manager, Scottish COVID-19 Inquiry. Ellen has served on the committee since October 2021, has served as Communications Lead and currently filling the role of Deputy Chair & Treasurer. She details what she uniquely brings to the role below:
I have organised a range of events throughout my career, from small online discussions to multi-day conferences. I have worked and volunteered in independent, local authority, and national museums. I have worked in communications, learning and engagement teams, delivering evaluation, audience research, and participation work. My commitments require me to step down from the committee within the next year or so, but I would like to continue serving for now, to provide continuity and support to the people stepping into the leadership roles, while coordinating engaging and relevant event content for members.
Ellen’s nomination has been seconded by our Chair, Beth Bryan.
Communications Lead
Rebecca Prentice (she/her), Curator, R&A World Golf Museum. Rebecca has been serving as a Communications Helper since Autumn 2023. She details below what she uniquely brings to the role:
I have supported the VSG Committee assisting the Communications Subcommittee – enhancing VSG’s social media presence on X and LinkedIn as well as promoting VSG activities and events online. Stepping up to Communications Lead, I will bring my social media and design skills but also keen to make VSG content more accessible and engaging. In my role as Curator at the R&A World Golf Museum, I have launched a new digital guide, enhanced the museum website and curated exhibitions. I contribute to museum social media but also run accounts for House of Danu holiday accommodation, in my spare time.
Rebecca’s nomination has been seconded by our Deputy Chair & Treasurer Ellen Stuart.
Conference Lead
Vacant
Contingency plans will be brought to membership in the AGM at the conference on 10 May.
Amendment 1
“The Committee of the Visitor Studies Group will comprise (7.1) the officers, namely, a Chair and Deputy Chair (including the role of Treasurer) and three other Committee Members elected to lead each of the three subcommittees: Conference; Communications; and Networking and Events”
Amendment 2
“(7.3) Committee Members shall serve for a minimum term of one year up to a maximum term of three years in their elected position. Following their term, Committee Members can stand for election for a different elected position”
Amendment 3
“7.8 The elected Committee positions shall be elected via an online ballot of members taking place between 1st March and 30 September each year, if positions are available.
Any member shall be eligible to stand. They shall self-nominate and be seconded by another member. Only fully paid members may vote, and are entitled to one vote per membership. Any member unable to vote digitally will be enabled to vote by paper form on request. Voting shall be by simple majority, the Chair holding a second and casting vote in the event of a tie;
7.9 If an elected position becomes vacant during the intervening period, the remaining elected committee members may elect a committee Helper to fill the role on an interim basis”
We’re thrilled to share the full programme for this year’s conference The cost of culture: measuring barriers affecting the visitor experience. This year’s conference is on 10 May with a pre-conference meet up to the London Transport Museum on the afternoon of 9 May. Each evening will also include an optional social to continue the conversations… Continue Reading
We are pleased to announce the next iteration of the Visitor Studies Group Mentorship Programme. This informal mentorship programme supports emerging audience researchers and evaluators and anyone who has had audience research responsibilities recently added to their role. First created by long-standing VSG members who want to give something back to the sector, this is… Continue Reading
Tickets to our annual conference on 10 May at ISH Venues in London are on sale now! The early bird discount of 20% will be available until 25 March so book early! The theme of the conference is The cost of culture: measuring barriers affecting the visitor experience. Book your ticket here . In recognition of… Continue Reading
You heard it here first – there will be a May election! No, not that election, the election of the 2024 VSG Committee which will take place this year to ratify existing committee members into their positions and elect new faces to replace outgoing members who have served their term as committee members. There are five… Continue Reading
Are you an experienced in-house or freelance audience researcher working in the Cultural Heritage sector in the UK? Are you interested in becoming a mentor to support colleagues tackling audience research and evaluation projects? We are recruiting new volunteer mentors for the 2024 VSG Mentorship Programme. This informal initiative enables experienced visitor studies professionals to help, guide and be a friendly ear for others in… Continue Reading
We have a suite of events, socials and networking opportunities this year, free for all VSG members. Most events will be open to non-members as well for a fee, check booking links for details. Tea with VSG dates – Zoom 21st February, 1-2pm – Topic: the use of incentives. Book here 17th April, 1-2pm – Topic… Continue Reading
** Please note the deadline for submission has been extended to EOD 25th January** We are seeking proposals for our 2024 conference on Friday May 10 at ISH Venues in London. The topic is The cost of culture: measuring barriers affecting the visitor experience Britain is in the middle of a cost of living crisis… Continue Reading
Do you have an exciting story or news to share with VSG members? We are now sending out VSG Newsletters to members every quarter, and we would like to hear from you. If you have an interesting story or trending news about visitor studies, please get in touch
This September marked the start of a new term – get to know the Committee here . Our wonderful outgoing Chair from 2020-2023 Jen DeWitt led us through a year of listening at the end of her term and as promised, we have been reflecting on VSG’s next steps. We are very excited to share the… Continue Reading
Tickets for the 2023 VSG Conference, Open for all: working towards inclusive practice are on sale via Eventbrite here> View the full Conference Programme here> View the Conference Schedule including detailed timings for the day here> Join delegates from the UK cultural sector and beyond to connect, share and reflect on experiences of developing inclusive visitor studies practice.… Continue Reading
Continuing with the last few years successful Visitor Studies Group Mentorship Programme, we are pleased to announce that we are continuing this offer for 2023 to support emerging audience researchers and anyone who has had audience research responsibilities recently added to their role. First ideated by long-standing VSG members who want to give something back… Continue Reading
We’ve got a busy year ahead, here are the key dates you need to know: Mentorship Programme w/c 9 Jan – applications for mentees opens 10 Feb – mentee applications close Conference 18-19 May – Open for all?: Working towards inclusive practice In person at ISH Venues and online, tickets coming soon 16 Jan –… Continue Reading
Surveys 101 WorkshopTuesday, January 10, 2023 | 1:00 pm ET, 10:00 am PTPresenters: Stephen Ashton, Ph.D., Director of Audience Research and Evaluation, Thanksgiving Point Kari Ross Nelson, M.A., M.S., Research and Evaluation Associate, Thanksgiving Point Description: Back by popular demand! Surveys are one of the most widely used and flexible tools used by evaluators. In… Continue Reading
In line with our efforts to be a more inclusive community, each year the Visitor Studies Group offers at least one bursary to support attendance at our annual conference. For our next conference (2023) we will be offering two bursaries. Each covers one full (two-day) ticket for the conference plus £100 towards travel and priority… Continue Reading
The call for papers for our 2023 conference “Open for all?: Working towards inclusive practice” is now open. The conference will take place 18 & 19 May and will be hybrid – in person at ISH Venues in London, with an online component. The VSG annual conference brings together delegates from the cultural sector and beyond… Continue Reading
Are you interested in helping other audience researchers and evaluators as a mentor?We are recruiting new mentors for the 2022-2023 VSG Mentorship Programme. This initiative enables experienced professionals to support, guide and be a friendly ear for others in the sector. Volunteer mentors will be part of a small collective of mentors and the role is… Continue Reading
Wednesday 9th November, 4-5pm Join us for tea as we discuss the challenge of evaluating programmes or projects which involve multiple partners, sites and activities. Such projects can be fraught with difficulty and contention as well as opportunity to support wide-scale change. Kate Measures and Jen DeWitt will begin the session drawing on our experiences… Continue Reading
The Visitor Studies Group is managed by a committee whose role is to: set the strategic direction for the Group oversee the annual programme of activities represent the Group professionally at conferences and workshops encourage partnership working with like-minded organisations within the UK and from overseas meet four times a year to ensure the needs… Continue Reading
Join us for a Visitor Studies Group conference with a twist! For 2021 we have created an online event series taking place throughout May bringing together practitioners from the cultural sector and beyond to discuss a variety of themes. We want to explore, discuss, and discover different techniques that we have used in the past… Continue Reading
As part of the VSG 2018 Conference, ‘Big Data, Big Opportunities’, delegates were invited to contribute ideas to a ‘Big Data Toolkit’. We have compiled notes collected from the conference into the toolkit, which we are sharing with VSG members. This includes examples of ‘big’ and ‘bigger’ data used in the sector, examples of ‘big… Continue Reading
This year, the Visitor Studies Group were happy to be able to offer a bursary to assist one person to attend our conference. Louise Treble of Glasgow Museums was the deserving recipient and through the bursary was able to attend the full two day conference. Louise has kindly summarised her experience of the conference: As the… Continue Reading
For those of you who were not able to attend our 2017 conference, ”Measuring up”: ways of capturing social value and more intangible outcomes’, held in March, check out our handy Storify: https://storify.com/visitorstudies/visitor-studies-group-conference-2017 Thanks to all who tweeted and joined in the conversation over a thought-provoking two days!