The Visitor Studies Group: Championing excellent visitor experiences

2024 VSG Elections are open!

All active VSG members will have received an email on 26 April with voting instructions and link to the ballot. Voting will close at 11am on the morning of the conference on 10 May 2024. Results will be announced in the AGM held in person at the conference and in a written update to all members in the week following.

What are we asking members to vote on?

This year, members will be asked to vote on five elected positions and approve three proposed amendments to our Constitution (2016), designed to assure the resilience of the VSG. These amendments are proposed by the outgoing Chair and were developed following a governance review and trial of a new committee structure.

Candidates for elected positions

Each of the candidates are running uncontested.


Tiggy Allen (she/her), Impact & Evaluation Manager at the London Transport Museum. Tiggy is the Committee’s current Communications Lead and has detailed what she uniquely brings to the role below:

I am passionate about volunteering enhancing people’s work and lives, and I think this ethical approach would contribute to the Chair role, as it involves supporting and managing the work of others as well as individually. I am comfortable making strategic decisions and enjoy setting up processes and practices which operationalise and automate work, saving time and energy where possible. I also like networking and working collaboratively – this will help with the committee, where ownership is often shared and negotiated based on workloads and personal circumstances, and which requires active networking and seeking partnerships for the group. 

Tiggy’s nomination has been seconded by our Chair, Beth Bryan.

Deputy Chair & Treasurer

Hudson Ray (they/them), Audience Researcher (Sound and Vision), National Science and Media Museum. Hudson has been a Networking & Events Helper since Autumn 2023. They have experience chairing large groups online and a proactive and positive approach and detail what they uniquely bring to the role below:

-A proactive approach to conquering the North-South divide in heritage sites and engaging early career audience-focused professionals in VSG activity

-Experience chairing and connecting members within large university societies during the pandemic: conducting meetings, leading on agendas, supporting the social, treasurer, and comms committee roles during the switch to online-only activity

-Focus and lived experience of making culture/heritage sites accessible for everyone. I’m a longstanding member of Open for All committees at SMG sites and a regular volunteer with Northern LGBTQ+ museum events/networks

Hudson’s nomination has been seconded by our Deputy Chair & Treasurer, Ellen Stuart.

Networking & Events Lead

Ellen Stuart (she/her), Public Engagement and Participation Manager, Scottish COVID-19 Inquiry. Ellen has served on the committee since October 2021, has served as Communications Lead and currently filling the role of Deputy Chair & Treasurer. She details what she uniquely brings to the role below:

I have organised a range of events throughout my career, from small online discussions to multi-day conferences. I have worked and volunteered in independent, local authority, and national museums. I have worked in communications, learning and engagement teams, delivering evaluation, audience research, and participation work. My commitments require me to step down from the committee within the next year or so, but I would like to continue serving for now, to provide continuity and support to the people stepping into the leadership roles, while coordinating engaging and relevant event content for members.

Ellen’s nomination has been seconded by our Chair, Beth Bryan.

Communications Lead

Rebecca Prentice (she/her), Curator, R&A World Golf Museum. Rebecca has been serving as a Communications Helper since Autumn 2023. She details below what she uniquely brings to the role:

I have supported the VSG Committee assisting the Communications Subcommittee – enhancing VSG’s social media presence on X and LinkedIn as well as promoting VSG activities and events online.  Stepping up to Communications Lead, I will bring my social media and design skills but also keen to make VSG content more accessible and engaging. In my role as Curator at the R&A World Golf Museum, I have launched a new digital guide, enhanced the museum website and curated exhibitions.  I contribute to museum social media but also run accounts for House of Danu holiday accommodation, in my spare time.

Rebecca’s nomination has been seconded by our Deputy Chair & Treasurer Ellen Stuart.

Conference Lead


Contingency plans will be brought to membership in the AGM at the conference on 10 May.


Amendment 1

“The Committee of the Visitor Studies Group will comprise (7.1) the officers, namely, a Chair and Deputy Chair (including the role of Treasurer) and three other Committee Members elected to lead each of the three subcommittees: Conference; Communications; and Networking and Events”

Amendment 2

“(7.3) Committee Members shall serve for a minimum term of one year up to a maximum term of three years in their elected position. Following their term, Committee Members can stand for election for a different elected position”

Amendment 3

“7.8 The elected Committee positions shall be elected via an online ballot of members taking place between 1st March and 30 September each year, if positions are available. 

Any member shall be eligible to stand. They shall self-nominate and be seconded by another member. Only fully paid members may vote, and are entitled to one vote per membership. Any member unable to vote digitally will be enabled to vote by paper form on request. Voting shall be by simple majority, the Chair holding a second and casting vote in the event of a tie; 

7.9 If an elected position becomes vacant during the intervening period, the remaining elected committee members may elect a committee Helper to fill the role on an interim basis”

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