The Visitor Studies Group: Championing excellent visitor experiences

M.E.L Research

M.E.L Research


  • Audience profiling
  • Audience development and non-visitors / non-users
  • Formative and summative evaluation
  • Segmentation
  • Member and donor research
  • Stakeholder research
  • Box office and database surveys
  • Desk research and secondary data analysis
  • Market sizing
  • Local residents
  • Interpretation research (development, testing, evaluation)
  • Training


M·E·L Research is an indepednet social research agency working across a range of intersecting sectors. Our specialist visitor and audiences team work with clients across museums, heritage, natural heritage, performing arts and events, mega-events and other visitor attractions and desinations.

We are a social value driven agency, selective about who we work with and how. We donate 5% of profits to our charity of the year, pay the Real Living Wage, provide staff volunteering days and are trailling a nine day working fortnight for our teams.

Senior researchers at M·E·L Research focus on a small number of, often related, sectors. Our culture specialists have cross-over with education, charity,  technology and public sector research.

Contact Info:

Name: Elliot Simmonds (Client Solutions Director, Culture & Heritage Lead)


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