The Visitor Studies Group: Championing excellent visitor experiences

Alis Templeton


  • Visitor and non-visitor research (qualitative and quantitative)
  • Interpretation testing
  • Exhibition and project evaluation
  • Marketing planning and evaluation


I offer reliable, professional and affordable visitor research, evaluation and marketing consultancy for museums and heritage organisations. Familiar with small budgets, limited resources and tight turn-arounds, I provide insights into existing and potential audiences which lead to practical, actionable outcomes – for marketing plans, funding applications, interpretation planning and evaluation, audience development and activity plans.


I have over 10 years’ experience in visitor research and marketing for the cultural sector.Most recently, I worked as part time Visitor Research Officer (maternity cover) for the Victoria and Albert Museum in 2014. Before returning to consultancy work in 2011, I held the post of Marketing Manager at Bishopsgate Institute, a library, archive and cultural centre in central London, for six years. There, I led on audience research, evaluation and brand development for a £7 million capital project and contributed to a successful £1.55 million application to the Heritage Lottery Fund.

Previous to this, I was Research and Marketing Consultant at ABL Cultural Consulting where I undertook research and evaluation work, as well as marketing and audience development, for a range of clients in the heritage and cultural sector.

In addition to the Visitor Studies Group, I am a member of the Market Research Society, Chartered Institute of Marketing, Arts Marketing Association and Museums Association, and am committed to following the Market Research Society Code of Conduct.

Contact Info

Email address:
Telephone: 07773 656 953

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