The Visitor Studies Group: Championing excellent visitor experiences

Hope-Stone Research


Hope-Stone research provides full market research consultancy including:

  • Creative development research for learning, cultural programming and events
  • Audience measurement and analysis
  • Impact assessment and evaluation
  • Evaluation toolkits and training
  • Large-scale event training


  • Visitor experiences: We use a range of innovative research techniques including video diaries and tracking, ethnography and observation that help museums, visitor attractions, festivals and events create inspiring visitor experiences.
  • Learning: We work with clients to develop and evaluate learning projects; from hands-on family activities in museums and primary school visit programmes to multi-media learning campaigns.
  • Media: We manage audience measurement, programme development, evaluation and field training in the UK and internationally.


Hope-Stone Research was established in 2002 by Hugh Hope-Stone. Hugh has over 20 years experience working as a market researcher, is a Certified Member of the Market Research Society, a member of the Association for Qualitative Research, the Independent Consultants Group and the South West Federation of Museums and Art Galleries. He previously worked for Oxfam, the BBC and was Associate Director of Plus Four Market Research.

Co-director Nina Bell was previously executive producer for BBC Learning where she was responsible for larges scale learning campaigns including Headroom (mental wellbeing) Hands on History and The Big Read.  Nina has worked at Historic Royal Palaces as Head of Events and Partnerships and produced the Imperial War Museum’s first museum late. She is an accredited coach, an associate of the National Co-ordinating Centre for Public Engagement and member of the National Trust Collections and Interpretation Group.

Our clients include the Imperial War Museum, National Museums Scotland, National Maritime Museum Cornwall, Wildfowl and Wetlands Trust, Festival of Curiosity, Museum of London, Historic Royal Palaces, Cutty Sark, the BBC, British Council and the Wellcome Collection.

Contact Info:

Email address:
Telephone: +44 (0)1934 740386 or +44 (0)7977 414948
Address: Marlin Haven, Clewer, Wedmore, BS28 4JG, UK

vsg-linkdinHugh Hope-Stone



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