The Visitor Studies Group: Championing excellent visitor experiences
4 and 5 March 2015
St Martin in the Field, Central London
The annual VSG conference is a two-day event, beginning March 4, which aims to provoke and stimulate debate on key issues affecting our members. Each year it brings together delegates from across the country working in a wide range of cultural organisations (including museums, zoos, botanical gardens, libraries, galleries, unversities and visitor attractions as well as freelancers) and in a range of positions (including audience research, evaluation, audience development, visitor studies, learning, education, community engagement and others).
The conference theme
The Conference theme “Visitor Studies: Embracing Change?” challenged delegates to consider what changes they were facing in their workplaces, whether they were addressing these changes and by what means, and what barriers constricted or hampered change.
As ever, the VSG Conference encourages networking and skills-sharing amongst delegates and this year was no exception with formal and informal networking playing a key role across the two days.
The Conference programme was packed with inspiring speakers and lively discussions. Approximately 80 delegates attending representing visitors studies across a wide range of cultural organisations including zoos, botanical gardens, museums, libraries, galleries, universities and visitor attractions as well as research agencies and consultants. This year, we were delighted to welcome delegates and speakers from across the UK and Europe clearly highlighting the aim of the VSG to share best practice nationally and internationally.
Documents for download: