The Visitor Studies Group: Championing excellent visitor experiences

Through the Eyes of the Visitor

Through the Eyes of the Visitor

The Midlands Federation of Museums and Art Galleries are running this autumn workshop and Lorna Williams from the VSG Committee and Birmingham Museums will be attending to talk about the role of VSG.

We all need to focus on our visitors to get as many people through the doors as possible and share with them our amazing stories about our collections. But first we need to know who they are, and who they’re not.

Who are our Visitors? …….. How do we find out who our visitors are? What are the most effective research methods for museums and galleries of variable sizes? How do we process this information and how can we apply it effectively to create an exceptional visitor experience? Finally, are there new approaches that can raise our museum profile and refresh engagement with our collections?

To book your place, please contact Ruth Buttery
on ruthb‐
Cost (non‐members) £22