2026 Conference Tickets on sale now!

We are delighted to share that VSG Conference 2026 tickets are now on sale!

Book via Eventbrite here

20% OFF A LIMITED NUMBER OF IN-PERSON TICKETS USING CODE: EARLYBIRD20

WHEN: Friday 8 May 2025, 9am – 5pm

WHERE: Thinktank Birmingham Science Museum

ABOUT THE EVENT

Join us for the 2026 Visitor Studies Group conference: Experimenting with our Practice.

Connect, share and reflect with colleagues across the sector on how we are experimenting with our practice. Evaluation and research don’t always follow the path we originally envisioned. Finding the answers to our evaluation questions often involves failure and learning.

Speakers working in a wide range of learning, marketing, research consultancy and academic teams will showcase examples of how we experiment with our practice ranging from experimenting with methodologies, reporting and engagement to new methods of internal advocacy and data analysis. Sharing their successes and their lessons learnt.

This year, our speakers join us from The National Archives, Royal Museums Greenwich, MHM, Council for British Archaeology, V&A, Amgueddfa Cymru, The Binks Hub, M·E·L Research and the Science Museum Group among others. We will have a variety of talks, workshops and panels exploring the following topics:

case studies and examples of how organisations have been flexible and responsive in changing methodology in collecting audience feedback

the introduction of citizen juries across the sector and what we can learn from their valuable contributions

using expertise from across our organisations particularly using the knowledge of visitor facing teams, to create rounded audience understanding.

The full programme will be announced mid-March, but don’t miss your chance to secure an early bird ticket!

A networking lunch is also included, as well as the opportunity explore ThinkTank for free.

TICKET OPTIONS:

Conference ticket for existing members or non-members – £160

Conference ticket + VSG Individual Membership (£45) – £205

Concession conference ticket (for students/unwaged/unemployed/not self-employed/in insecure employment) + VSG Concession Membership (Free) – £96

Conference ticket + VSG Organisational membership (£215) – £375

20% OFF A LIMITED NUMBER OF IN-PERSON TICKETS USING CODE: EARLYBIRD20