The Visitor Studies Group: Championing excellent visitor experiences

2024 Events

Let’s Talk Tenders

Tuesday 17 September 2024, 1.30pm – 2.40pm

This open discussion about the first steps in the process of commissioning audience insight and programme evaluation aims to foster transparency within our sector. Audience researchers and evaluators working inside cultural institutions and arts and science venues will share insights about how they filter, review and score tender applications. In turn, vendors are invited to share what they like about good briefs and tender processes.

More info and booking


AI in visitor research: possibilities, questions, concerns

Tuesday 19th November, 1.30-2.45pm 

An introductory explanation of the opportunities that AI currently offers the visitor researcher, to begin unpacking the considerations necessary when beginning to utilise machine learning or language processing tasks to generate insights or share them with colleagues and others.

We’ll look at the topic in four parts: data capture, data analysis, forecasting, and business intelligence and be joined by Cesare Fialà, Co-Founder & CEO at Culture Hint, who monitor and forecast visitor behaviour through integrating data and training machine learning models. Other speakers to be confirmed soon.

More info and booking 

VSG Committee Open house: An open-to-all online committee meeting followed by a festive Tea With VSG

Wednesday 4th December, 4pm

Join the Visitor Studies Group Committee at 4pm as they open their final committee meeting of 2024 up as an ‘open house’ for all group members, prospective committee members, and anyone curious about what the VSG committee does. Stay online (or join the call if preferred) at 4.40pm for our annual Festive Tea with VSG to enjoy a social chat and 2024-themed game.

More info and booking 


Our year-round events are all free for paid-up VSG Members. 

We hope there’s something to interest everyone, but we are always happy to hear ideas for events, especially from anyone who wants to get stuck into making them happen, or to partner with us.

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