The Visitor Studies Group: Championing excellent visitor experiences

Measuring Impact?

Are you facing calls for evidence of impact from your project stakeholders? Two sessions on day two of our conference (5 March) will explore how visitor studies is adapting to the needs of the sector, including the demands of its funders.

Christopher Whitby (Science Museum) and Dr Effrosyni Nomikou (King’s College London) will draw on two Science Museum projects – both entirely funded by an external corporate sponsor – to reflect on the way in which the practice of visitor studies is affected by stakeholder agendas and shared project aims.

This session will be followed by a facilitated discussion, Chaired by the science Museum’s Kayte McSweeney , who will explore with panelists including representatives from the Heritage Lottery Fund and the Paul Hamlyn Foundation the ever increasing need for evaluations and impact studies, what it is funders are seeking from evaluation/impact studies and what audience/visitor intelligence we should be capturing.

Both promise to be enlightening sessions, make sure you join us.

Full Programme and Booking info:


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