The Visitor Studies Group: Championing excellent visitor experiences

Adam Pearson

Adam Pearson



  • visitor research
  • evaluation
  • quantitative research methods
  • data analysis
  • non-user research and consultation



Adam is a freelancer. But Pearson Insight is an agency. Or it can be, if that’s what you need.

If it’s a small job that can be handled by one person, you’ll work with Adam the freelance researcher. If it’s a job on a larger scale or that requires additional expertise, you’ll work with Adam, freelance researcher and project manager heading up a team of specialist freelancers.

You tell him what you need, he dips into his network to build a team that can do it.


Adam is a freelance researcher for the public, cultural and not-for-profit sectors.

He set up his freelance business in 2018 after nearly a decade of doing research in the public sector. A good few years of which were spent managing an in-house research agency.

Since turning freelance, he’s helped numerous clients make better decisions by delivering big insights on not-so big budgets.

He’s also involved in local and freelance communities, sharing his knowledge of research and experience of freelancing. He enjoys speaking in schools about self-employment and supporting important causes.

He lives in Pendle on the border of Lancashire and Yorkshire. Useful if you’re looking for a researcher in any of those places.

Freelancing is going well. In 2019, he was presented with the IPSE New to Freelancing Award. Useful if you’re putting your trust in someone to head up a team of freelancers.

He likes dogs and enjoys running and… actually, that’s probably enough.

Contact Info

Email address:
Telephone: 07506 624043



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