The Visitor Studies Group: Championing excellent visitor experiences

© Birmingham Museums Trust
© Birmingham Museums Trust


This page is designed to be a dynamic resource of links to useful tools for evaluation.

Please send any links you would like to see included or find useful to

As the page grows we may organise the resources by topic or method or by level but for now you will find below a mixture of entry-level advice and tools for more experienced practitioners.

Weblinks and Downloads


The VSG template for writing an audience research brief (pdf)
Audience Research Brief

VSG created event evaluation posters (pdf)
Event evaluation posters (A1)

HLF evaluation guidance

Paul Hamlym – Our Museum Project Communitites and Museums as Active Partners

Evaluation tools for learning teams – type of reflective practice:

South West Museums Federation introductory-level guidance on consultation:
and on Evaluation:

SHARE South East Museums Evalution toolkit:
ShareSE_Evaltoolkit [pdf]

The US-based Visitor Studies Association:

UCL Museums Wellbeing Measures toolkit:

Guides to evaluation of “Public Engagement” from the Wellcome Trust Major Overseas Programmes website: