The Visitor Studies Group: Championing excellent visitor experiences
The programme is now out and bookings open for our VISITOR STUDIES GROUP CONFERENCE 2016 which will be held on 16th and 17th March 2016 at the Royal Geographical Society, London.
The theme for the conference is “Visitor Studies: It’s what you do with it!”
How can visitor studies have real impact? How does visitor research influence decisions and contribute to effective change? How can we raise awareness of visitors studies and ensure that it has the profile it so rightly deserves? These are questions that we in the VSG Committee are often asked. We have touched on these issues in previous Conferences: whether it was about understanding the relationships with stakeholders (2014) or understanding how visitor studies can embrace the changes surrounding us (2015). One of the key conclusions from both Conferences was that we need to become better at turning study outcomes into action and communication is an important part of that.