Morris Hargreaves McIntyre

The Visitor Studies Group: Championing excellent visitor experiences

The latest news and upcoming events from The Visitor Studies Group (VSG)
To find out more or make a booking please see the events posted below.

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Morris Hargreaves McIntyre

Morris Hargreaves McIntyre

 www.mhminsight.co.uk    Services: Audience and market appraisal Marketing and engagement strategies Psychographic segmentation Digital audience insight Staff and volunteer surveys Database tagging Membership, retail, donor development Visitor journeys and interpretation Exhibition evaluation Brand analysis and development Speciality: Morris Hargreaves McIntyre (MHM) is an audience strategy and insight consultancy working with cultural and heritage organisations to connectMore

DJS Research Ltd

DJS Research Ltd

 www.djsreseach.co.uk   Services: Audience profiling Formative and summative evaluation Segmentation Member and donor research Stakeholder research Box office and database surveys Desk research and secondary data analysis Market sizing Background: DJS Research Ltd is an independent, UK-based insight consultancy, specialising in research with visitors, the general public, businesses and other stakeholders. We have extensive experience ofMore

Ann Nicol

Ann Nicol

 www.heritagepathfinder.co.uk    Services: Audience insights, development and segmentation Learning strategy and programme development Visitor experience and engagement planning Research and consultation Workshop facilitation Training and mentoring Speciality: Ann is a specialist consultant with over 25 years’ experience of supporting natural and cultural heritage sites to engage visitors with their stories.  She brings skills in research, planning,More

Adam Pearson

Adam Pearson

  www.pearsoninsight.co.uk    Services: visitor research evaluation quantitative research methods data analysis non-user research and consultation   Speciality: Adam is a freelance research and evaluation consultant working with the public, cultural and not-for-profit sectors. He helps organisations find new insights through a range of market research, evaluation and consultation services. He specialises in delivering quantitative researchMore

Big data toolkit

As part of the VSG 2018 Conference, ‘Big Data, Big Opportunities’, delegates were invited to contribute ideas to a ‘Big Data Toolkit’.  We have compiled notes collected from the conference into the toolkit, which we are sharing with VSG members.  This includes examples of ‘big’ and ‘bigger’ data used in the sector, examples of ‘bigMore

Masterclass -Commissioning audience research: a practical guide

23 January 2019, 15:00 – 17:30, Dana Research Centre and Library, Science Museum Tickets are free for Visitor Studies Group members or cost £30 for non-members and £20 for independent freelancers or students. Book via Eventbrite . The amount of audience research that the museums, culture and tourism sectors commission from external evaluators and agencies is everMore

Conference 2019: Bursary opportunity

  *** The deadline for this bursary has been extended to Friday 25th January*** At VSG we always like to support the visitor studies community where we can, and we are pleased to once again offer a conference bursary, which will cover the cost of one person to attend the conference for both days. To applyMore

#VSGConf19 tickets on sale!

Tickets for the Visitor Studies Group conference, 2019, have been released. Book via Eventbrite . ***Use discount code ERLYBRD for 10% off before 18th January.*** “Visitor studies: reflecting the wider world, advocating for change?” March 7th and 8th, 2019, National Gallery, London As visitor studies practitioners seeking to understand the broad identities of our visitors, how canMore

Christina Lister

Christina Lister

  www.christinalister.co.uk    Services: visitor research data analysis non-user research and consultation segmentation strategies marketing and audience development strategies workshop facilitation training and mentoring Speciality: Christina is a marketing and audience development consultant with 16 years’ experience, and specialises in working with museums, heritage sites and cultural venues, including on HLF and ACE-fundedMore

Networking drinks – Sept 2018

Please join us on Tuesday 11th September at the Somers Town Coffee House from 6.30-8pm for networking drinks. Meet members of the committee and other audience researchers to discuss the latest happenings in the world of visitor studies as well as ideas for #VSGConf19’s  call for papers . If you are planning on attending, please email:  m.hobson@nhm.ac.uk  so we canMore

#VSGConf19 – Call for Papers

We are delighted to open up submissions for our 2019 conference: “Visitor studies: reflecting the wider world, advocating for change?” Taking place March 7th and 8th at the National Gallery London, we are looking for sessions that explore, interrogate and understand how emerging trends – especially those borne from audience research both within and outside theMore

‘Big data, big opportunities?’ – Reflections

  This year’s VSG Conference, ‘Big data, big opportunities?’ took place March 8th and 9th in London’s Natural History Museum.  Our bursary recipient, Elena Trimarchi, reflects on a busy two days: The theme of this year’s conference was Big Data. One of the things that most struck me was the variety of the speakers’ backgrounds:More

Conference 2018 – Keynotes

We are delighted to have two fantastic keynote speakers joining us at our annual conference in March 2018. Angie Judge, Chief Executive of  Dexibit , market leaders in musedata will discuss the opportunities big data offers for the cultural sector. Presenting provocations and insights from an international perspective, we will hear what that sector can gain from usingMore

Two VSG bursaries open for applications!

We have opened applications to two bursaries that we will be offering in 2018. The Alison James Professional Development Bursary  is open to students and early career professionals.  It provides funds of up to £500 to cover travel, conference registration fees or other related expenses that will further careers or research within visitor studies.  The deadline for applications is ThursdayMore

The Visitor Studies Survival Kit training workshop

Training event, Inverness, 19th March 2018 The Visitor Studies Group has partnered with GEM  to offer ‘The Visitor Studies Survival Kit’ to be held in Inverness next year. Presenting an overview of qualitative and quantitative research techniques that can be delivered on limited budgets with limited resources, this event will give GEM and Visitor Studies Group membersMore

Conference 2018

  ***Tickets can be purchased via Eventbrite .*** The full programme is available for download here:  VSG Conference 2018 Programme . In visitor studies, we are constantly striving to respond to an ever-changing socio-political landscape. We are frequently tasked with helping our organisations understand and support evidence-informed decision making, in response to these often complex areas. As populations and communitiesMore

New VSG & GEM training events!

Training events in Scotland in October   ***Please note that due to low uptake we have been unable to proceed with the workshop scheduled for 16th October*** The Visitor Studies Group has partnered with GEM  to offer two training events in Scotland, ‘The Visitor Studies Survival Kit’. Presenting an overview of qualitative and quantitative research techniquesMore

Conference 2018: Call for Papers

  We are excited to announce the theme for our 2018 annual conference and issue our call for papers . The theme will be: ‘Big data, big opportunities?’ In visitor studies, we are constantly striving to respond to an ever-changing socio-political landscape. We are frequently tasked with helping our organisations understand and support evidence-informed decision making, in responseMore

A survey from VSG

  VSG Member and recent member consultation As a membership group which advocates for audience research, the VSG Committee thought it was time for us to conduct some research of our own to find out what our members and recent members think. In this short survey we invite you to tell us honestly where weMore

Committee member and helpers wanted!

*** UPDATE – this call has now closed.  Thank you to all who expressed interest.  We are looking forward to having new representative on board very soon. *** We are looking to recruit one Member and two Helpers to our committee . Are you passionate about visitor studies and audience research?  Would you like to helpMore

Bursary applications open!

Applications for the 2017 Alison James Professional Development Bursary are now open.  In 2017 the VSG annual bursary will provide financial assistance to those in the early stages of their career to provide support and encouragement in their professional development. The closing date for applications this year is Monday 8 May 2017. Applicants will be expectedMore